In this multi media lesson, we cover Jim’s Mini-Site Sales Letter Formula with LIVE Case Study
In this lesson, I walk you step-by-step and click-by-click through writing a sales letter for your mini-site.
I’ve never seen anyone go into this much detail on a single letter to show you all the steps you go through to create a sales letter (and it is complete).
By the way, if you’re having trouble seeing the whole video in your browser, hit the F11 Key to maximize your window (then hit F11 again to put your browser window back to normal)
We go through the process step-by-step, including:
Click Here To Watch Videos "Theater Style"
This will pop a new window
Websites Mentioned on the webinar:
Download David Garfinkel’s "Ad Headlines That Make You Rich" (Right-mouse click and "Save As")
Download "Diagram of a Sales Letter" Jim’s 13-Point Copywriting Template Sheet (Right-mouse click and "Save As")
Jim, thanks for this watch-me-build-it and WHY-you-should-do-it-this-way approach. It reminds me that I will do better with my customers when I can coach them with the same kind of specifics and guiding principles that you do. Thanks for inspiring us to take it up a notch!
P.S. Sometime I would love to learn how you create the “theatre style” presentation That’s slick.
Glad you like it
PS – someday I’ll show how that’s done
I only signed up for TNR yesterday & today I’m reeling from the impact of this awesome Mega-Lesson.
You promised to overdeliver & I’ve already had multiple months of subscription value delivered to me today!
The Spam Killer sounds great, when can we get it?
Can you let me know where to find David Garfinkles ebook please?
Great Job!…I was wondering if you are making the graphical representation avalible for thenetreporter members.
Which graphical representation do you mean, Ron?
Do you mean the colored blocks?
I believe so…the ones mentioned at near the beginning of this lesson…
Correct the colored blocks that show graphically how to progress in producing the mini website. I thought the other comment might be a little to generalize….
Can you please tell me wher I can download the David Garfinkles ebook
We have included David’s book with this post. Please see at the end of the post, right before where the comments begin.
Thanks soooo much for that book by David Garfinkel. That just tripled the size of my swipe file and now I have some GREAT stuff to use for sales pages, articles, resource boxes, etc. Absolutely made my day!!!
You’re welcome…. and a BIG THANKS goes out to David for allowing us to include it
Now…. put it to good use!
The spam killer product is fictitious… though we did start to build it, and then I discovered http://www.MailWasher.net — which is awesome and better than anything I could have ever developed.
So… if you need a good spam solution, check out Mail Washer
hi jim, speakinig about practical video instruction, and btw i submitted this to your help section but i wanted to suggest it here also…
in any case i hope in your building a website from scratch you explain how to make links live.
thanks so much,
This mega lesson was GREAT! Once again you have made it easy to understand and follow – THANKS…..
A quick note though. At the end of Part 6 you mention further working with bullets, but the next video jumps directly to Part 7. Was this meant to be?
Thanks again for the fantastic info,
This site ROCKS! Lots of great stuff. About the book by David Garfinkel. There isn’t a link showing up on my computer. There is only a trackback uri above the comments. Do you have a link to it anywhere else on the site so that I might download it.
After watching this I’ve now figured out why I haven’t sold an ebook after 400 visitors… my sales page sucks.
I’m off to rewrite the page… thanks.
It was another short section that got messed up and so it was “lost” but it wasn’t a big deal
Hit refresh on your browser… there are two links there now for file downloads at the top of this post
Your sales page doesn’t suck… it’s just not as effective as it could be
The fact that you HAVE a sales page puts you ahead of 99% of the people out their who are still “getting ready to get ready!”
If it still doesn’t show up, use this link
Jim thanks for David’s ebook it makes writing headlines so much easier now.
I noticed on some of your sites you use a header graphic while others you don’t. I’m about to organise the graphics for my ebook and was wondering whether I should get a header graphic or not. In your experience should I or shouldn’t I?
Also who do you suggest using for graphics?
The header graphic vs non-header graphic is discussed in painstaking detail here:
Bottom line: you should test with and without… also, it’s not that header graphics work or not, it’s whether THAT header graphic works or not on THAT particular sales letter.
I use http://www.AbsoluteCovers.com
Thanks Jim, I’ve ordered thru absolutecovers. I like the way they process their orders.
Just to let you know I implemented what you taught with the sales letter and in less then 8 hours… KACHING… my first sale I am ecstatic and will start split testing now.
It feels so great to finally have a product complete and 1 sold. It’s taken 2 months… but now I’m excited and the next won’t be as long…
A MASSIVE Thank-You
3-CHEERS FOR IAN!!!
That is AWESOME Man… way to go.
WOO HOO – congratulations!!!!
Please keep us posted…
Thanks for explaining what you mean by direct linking — I totally get your strategy now.
Just one point, would it be worthwhile to put a *discrete* site map link on your direct linked page (the frame redirect). The site map would have links to all your content pages? My thought is that making all of that keyword-rich content easily available to Google’s Adwords robot could significantly improve your quality score. What do you think?
Jim – The sales letter mega lesson was AWESOME!. I listened to it with a specific ebook topic in mind. I was able to start and stop the lesson and essentially create my own sales letter right along with you. It was so much more meaningful that way than just listening to it as a general ‘how to’ without directly applying it to a product. So I was able to easily tie it into your ebook course and mini-site creator course. Can’t wait for the December cruise to take everything one step further!
It’s gonna rock (the cruise)… I just bought a new shirt for the trip
I’m *really* glad you were able to put the sales letter videos to work for those reasons… that was definitely my intention
hi jim, this might be a duplicate message…
i am learning alot from your video on sales letter creation and i plan to begin my first sales letter here shortly.
i have completed my e-book, 25 steps to…
when i started writing it i realized i could actually write 50 steps. so i plan to promote it as 25 steps to…vol 1 and vol 2. i plan to promote the value by saying i was going to sell the first vol for 16.95 and when i finished vol 2 for 16.95 but today you can have both volumes for 16.95.
can you give me some ideas of how to create value with this scenario? if you need more information let me know. thanks so much.
Is it 50 individual steps, or 1,2,3,4,5,6,7…50 steps in a row?
If it’s 50 steps to get a result, then you can’t separate the two into 2 volumes that could be sold separately… you *must* sell them together.
Also, ask yourself what you can do to get the value up to the point people would pay $29-39 for the information… not 16.95 (hard to make money that way unless you have a back-end).
Can you add:
- audio (cd or mp3)
- how to videos (camtasia)
- resell rights products
What can you add to it to help people get MORE of the results they’re paying for in the main product?
Does that help?
thank you for your response. I was working on my sales letter using your outline and video when you responded. A little background on my question. My e-book is on developing inner peace so I will entitle it 50 steps to inner peace as you suggested since all the steps are given in transition to inner peace.
As far as trying to get up to charging $29.00 by adding video or cd or resell rights, this is my first e-book I am selling, I have one which I am giving away for free which I am using with an opt-in page already on the internet, so this is like I say my first â€œfor sale item.â€ And I have been doing the courses, learning the mini site creating steps, writing the e-book, all of which has taken over 6 months now and I am eager to start selling something! At any price quite frankly, just so I can start making a little money here! Plus, I am a professional writer, magazine, and newspaper articles, and I plan to be writing e-books for the rest of my life quite frankly, I love it! So this is certainly not the last e-book, and I am anxious to get this one out because I believe people will benefit from it…if I do say so myself, it is a worthwhile piece.
And when you mention cd or mp3 I think that is a great idea, but two considerations I have, I want to sell this through clickbank because I understand it is a good way to get affiliates to promote my product and because it is seems like an easy way to collect payment. But I understand clickbank is only for downloadable products and not physical products like a cd.
Further, and I defer to my ignorance at this point, I do not yet know how to do the cd or mp3 thing, which I know is easy once I know how, but I donâ€™t know how yet and like I said I want to get this book out there sooner rather than later. If I were to do a cd, I would probably record myself reading the 50 tips on a cd so people can listen while driving or whenever reading was not practical.
Also, I plan on developing a notebook/workbook form of my 50 tips with more detailed information with journal tips, and an audio form of the steps, and the like which I suppose you could call a back end, which I would promote at a later date to those who bought my 50 steps e-book.
All this to say, do you think I can maybe up my price to letâ€™s say $19.95, get their e-mail address, and promote my notebook/workbook to them after they buy my 50 steps now?
One last point, I take seriously your idea of little oil wells, and even if I sell my e-book for under $20, I plan to write many, many more which will be part of my little oil well system.
I hope I have made sense in all of this and I do thank you very much for your help Jim!
A point of information and a comment for George Angelo:
Clickbank’s policy is that all the content must be downloadable. But you can offer a *complimentary copy* of the information on CD, and increase your price. I found this was a very appealing offer to my prospects in a recent project.
I think you should have confidence in your material, and charge a little more. Inner peace is worth a lot to many people! Get some technical help for creating mp3s and CDs, make your plans, set bold dates, and go for it!
Hi Glenn thank you for the message and the information and for the confidence. I might test a higher price for my e-book than I had planned. Afterall people associate value with price and as you have said inner peace is worth a lot. As I plan to say in my sales letter, stress is associated with illness, so how much is it worth to people to stay healthy…I might go with $29.95 since as Jim has instructed, I am offering not 25 steps, but 50 steps to inner peace. I will also consider the cd offer now that I know I can through clickbank.
I am working on my sales letter for my 50 steps to inner peace. I listened to your cd on getting into your prospects head, in order to empathize with my target audience. I have a mail list of about 200 people which I am building with a free e-book offer. I also send them spiritual devotional messages because I want to stay in touch with them, build a relationship with them, and because I like writing devotionals and sending them to people. In my last devotional I asked people on my list to look out for my book on inner peace which I would release soon. One person commented on it so I asked what he/she would look for in a book on inner peace. She took the time to respond and I thanked her for her time and comments. My question is do you think I should ask people on my list what they would look for in such a product even though I have already announced I am releasing it soon? My plan is to have even more of an idea of what people want in a book on inner peace and address those wants in my sales letter.
Thanks for your help.
>A point of information and a comment for George Angelo:
>Clickbank’s policy is that all the content must be
>downloadable. But you can offer a *complimentary copy* of
>the information on CD, and increase your price. I found this
>was a very appealing offer to my prospects in a recent
I have talked with ClickBank about this before and the only stipulation I would add is that if the customer requests a refund, you can’t require they send the cd back before they get a refund. It truly must be complimentary.
I think you should consider a higher price than $20… I think at least 29-39
Also, I wouldn’t call it “50 steps” – that sounds like a LONG journey.
Most people want it (whatever it is) as fast as possible… can you break it down to say 7 steps (with sub steps) to inner peace?
I would ask your list what they are looking for… and you can at least either confirm you already have it in the product, or add it in later as bonuses and followup if they ask for something that obviously should have been in there.
Thanks for your response and advice. Yes, 50 steps does seem like much. I will edit it so it is quicker to use and more marketable. I will also ask my list what they want in such a product. And I will consider a complimentary cd and consider a higher price. I believe you speak of software to record cds on the net reporter or at least I am sure I can find how software for making audio cds. I was in a hurry to launch my first product but after reading your advice I will back the launch up a few weeks…I know there is no such thing as a perfect product or product launch, but I do want to follow the adivce of those, namely you and your other subscribers, who have gone before…
You’ll do great… there does come a time when you have to jump in and go for it, but I think you’re smart to work on your positioning a little more before taking the plunge…. just keep a sense of urgency about you while you’re building up to it.
thanks for your response and your encouragement. And yes, urgency is the word. I am very excited to get my e-book out and test the waters and develop a strategy of how to write books and market them successfully on the internet using your tools and advice. I will put into action your comments…and now I am off to finish my sales letter.
This is a COURSE! Just watching and learnging from this this alone is worth a years TNR membership fee. Thanks