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• My “Double Dip” strategy for getting MORE traffic using Article Announcement Services…

• … and much, MUCH More!

Don’t miss this breakthrough 2-Part Webinar Series where I’ll give you access to my never-before-released “Original Article Outline Wizard” that will help you spit out the first draft of your articles in just a few minutes.

Click Here To Watch

Google makes no secret of the fact that they intend to become the largest online advertising media company in the world.

They may not come right out and say it in those words, but their actions speak loud enough. Here’s what I mean.

Google AdWords roams the Internet advertising jungle as the biggest 800 lb. gorilla by far.

Google Labs keeps cranking out new inventions to grab up online real estate and mindshare before most of us online mortals ever recognize a developing trend.

And, when they need a running start, Google simply buys up existing companies, much the way they did with the recent acquisition of video giant, YouTube.com, which cemented their spot as the premier online video content warehouse.

Google’s "buy and build" strategy has now moved into the area of radio advertising.

"Google Audio Ads" will make it possible for users to target specific stations, markets, and types of listeners through the Google account interface.

In January 2006, Google purchased dMarc Broadcasting, Inc. for 102 million dollars.

dMarc’s existing technology makes it possible to automatically push advertising to specific radio stations, generate reports on which ads ran, and reduce the administrative headaches of running ads on multiple stations.

In a statement release in January, Google said, "…Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers."

Translation: Google plans to take their vast network of advertisers and find new ways for them to spend more money with Google.

In my opinion, radio just represents the first step.

On the surface this might seem like a golden opportunity for small and medium sized businesses to harness the power of radio advertising.

But after some basic thought, I see a few real problems that need addressing before you part with your hard-earned advertising dollars.

First, unless I’ve missed something, Google will track when and where your audio ads run, but they cannot provide a mechanism for measuring your advertising results.

You must devise a way to measure the effectiveness of your advertising, which normally means tracking by call-in numbers, phone extensions, or pairing specific web addresses with individual ads.

Second, you’ll need an audio ad!

I imagine if Google’s new service takes off in 2007 a whole cottage industry of services, resources and software – such as those at www.AudioAdMaker.com – will spring up across the Web. 

Third, you’ll need an audio ad that actually works for generating leads, calls, website clicks, and purchasers.

From personal experience I can tell you that the biggest mistake any radio advertiser makes involves trying to make the actual sale on the air.

Your best bet with radio advertising entails generating a lead, not trying to generate a sale.

Driving people to a website or a 1-800 phone number with a specific call to action works best in this type of direct response advertising.

Overall, I’m very excited by the prospects and potential of Google’s new service.

However, I think every advertiser, regardless of size, needs to exercise caution and build and test carefully before plunging ahead with a large chunk of their advertising budget.

Now, the rest of the story…

In the article above, I left out the best part of what I think will happen with this service and how YOU, my TNR subscribers can best exploit this new Google Auido Ads opportunity… which appears to be coming online first quarter of 2007.

I believe, as an online business owner, the number one way you can use the service is by making radio offers for a free CD or DVD where the respondents go to a website, fill in a form, and pay shipping and handling to get the CD/ DVD (which magically covers the cost of duplication, fulfillment, and shipping).

This video will explain what I mean:

 Click Here to Watch The "Google Audio Ads" Predictions Video (25:28)

Links to More Information:

Link to FAQ Page on Google’s Site:
http://adwords.google.com/support/bin/topic.py?topic=9324

Link to Application for Enrollment:
http://services.google.com/ads_inquiry/audioadsbeta

Trying to anticipate problems before they happen may sound pessimistic but sometimes skepticism pays off… especially when your online income is on the line.

Like any other business, specific problems can crop up, it’s part of the game.

One of the smartest things you can do is stop and think what wolves can start prowling around your project or business at various stages of the process.

Side Note: Don’t go to the other extreme and get to the point of "paralysis from analysis".

Periodically ask yourself this question to head off problems before they arise:

"What could go wrong with my business and what steps could I take right now to completely prevent it or drastically minimize the impact if it happens?"

Here are several suggestions that certainly fall into the "ounce of prevention beats a pound of cure" category:

Here’s some advice about handling the avalanche of email that, if not already jamming your in-box, will shortly clog your email pipe as your online business grows.

FACT: Most people never realize (or admit) how much time gets wasted with email… but sticking your head in the sand on this is one sure way to KILL your online business.

I used to pride myself on my efficiency and ability to get things done quickly, but not too long ago I couldn’t focus or get anything done.  I was always tired and never seemed to have any time off.

I asked my father to help me analyze my activities to see why I couldn’t get anything accomplished.

We sat outside on the back porch of my new house (something I’d only been able to do twice in the past 4 months because I was “busy”) with a cold soda and a legal pad and started thinking the whole thing through.

It reminded me that often the best way to brainstorm a solution is with a “low-tech” pad of paper and pen away from the computer.

Within twenty minutes we solved the problem and, frankly, the results shocked me!

Are you hosting your own teleseminars? If you are not, what’s stopping you? In helping
hundreds of people get started with teleseminars, I’ve found there are several hurdles.

Regardless of the type of business you have, you can use teleseminars to increase your
prospects and please you clients. While they are one of the most overlooked marketing
tactics, they are also one of the easiest and most effective techniques you can use.

Jim Edwards here with an update…

This past weekend I asked my IGottaTellYou.com subscribers to tell me the "roadblocks" that are holding them back from online success… ( http://www.igottatellyou.com/success_roadblocks/ )

Boy was I SHOCKED at the sheer number of responses I got… my server was screaming as people were submitting feedback about what’s getting in their way on the path to success.

One of the biggest "roadblocks" people said they have is "Not enought TIME!" to get things done because of other things going on in their lives, family, work, etc.

In response to your feedback, I wrote this article (below) that will run in my column in tomorrow’s newspaper, but you get the "scoop" today

Just like a penny saved is a penny earned… Time Saved is Time Found… time you can use to build your business rather than building someone else’s!

If you don’t have enough time, this article is a fast read and will help you discover the chunks of time you need to get your online activities on track…

Oh, if you like the article, feel free to share it on your blog, on your website, in your autoresponder, or in your newsletter (see simple reprint instructions at the end).

To your success,

Jim

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

How to Find An Extra Hour A Day Online

      – by Jim Edwards

© Jim Edwards – All Rights reserved
    http://www.thenetreporter.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

One of the biggest problems anyone faces online involves too much to do and not enough time to do it!

I’m not talking about the recreational Internet user who jumps online as a form of entertainment to check email, use Skype, or watch videos.

I’m referring to the people who make their living online or who use the Internet for a large part of their business activities.

If you fall into that category, the following tips will easily help you find an extra hour each working day.

* Filter Email – The #1 thing you can do to save time involves getting a handle on your email.

Ask any online business person and they’ll tell you email takes up a huge chunk of time.

To save time, you should separate your personal and business email with separate accounts and check the personal account once a day (saves 10 minutes per day).

You should also use a commercial spam filter such as Spamarrest.com to cut down on the spam you must wade through to find messages that do need your attention (saves 15 minutes per day).

* Use RoboForm – Using a password manager like Roboform.com cuts down on time spent tearing your desk or email program apart looking for usernames and passwords for an account you haven’t used in a while.

Secure and immediate access to all your passwords will save you an average of 5 minutes per day.

* Unsubscribe – Get off the lists of publications you either don’t read or don’t give maximum value for time spent.

Even casual skimming of one email newsletter or ezine will eat up several minutes of your day each time you do it.

Drop off 3 lists and you’ll save yourself at least 5 minutes per day.

* Use an Egg Timer – Flitting from task to task like a butterfly with ADD robs you of any chance for getting things done. 

To increase your focus on specific tasks, use an egg timer to get yourself 100% focused on the task at hand for a specific chunk of time.

While the egg timer ticks, nothing else but the current task at hand matters.

This technique will net you at least 10 extra minutes of wasted time saved.

* Use a List – Few things waste more time than doing things you don’t need to do because you forgot the important things you should focus on right now.

Always operate with a list of prioritized tasks so you know what you should work on at any given moment.

Every 15 to 30 minutes you should ask yourself "Is what I’m working on right now the highest and best use of my time?"

This will net you at least 10 minutes per day in wasted time.

* Just Say "No" – Distractions abound on the Internet.

New products, new services, new videos, new jokes, new distractions come at us on a minute-by-minute basis.

Yet those distractions rob us of the precious time we desperately need to accomplish our own objectives and pursue our own agendas.

If some new product or exciting new opportunity comes along, let it sit for a day, or even just an hour, and then make a decision.

Many times the "new and exciting" loses its luster when you stop, take a break, and look at it from a distance.

This will easily save you at least 10 to 15 minutes a day in lost time.

My best advice involves operating with a strong purpose in your online business.

I’ve shown you simple strategies here to save an average of 65-70 minutes per day, but if you operate with a strong purpose, you’ll save even more.

Why?

Because a strong purpose helps you filter out any time-wasting activities that won’t get you where you want to go.

21 Ways To use Public Domain Content To Make Money Online

I hope you had a chance to download and play with the "Public Domain Search Assistant" software – if not, make sure you get to it this week.

It’s a pretty rockin’ little program that will help you quickly locate potential public domain material you can use.

Now, just so you realize there are a whole lot of ways to use public domain material to build your online business, I thought I’d share some idea generators with you so you see how powerful using this little application can be.

Did you know you can use public domain material to:

Do you attend teleseminars? I do. Anywhere from 4 to 6 per week, either as a host, a
guest or an attendee. I’m willing to invest my time and money in them because I’ve
developed some ways to profit from each one. So let me share a few techniques with you.

As a follow-up to Monday’s post, I want to give you some brainstorming ideas for how you could structure the content for your own teleconferences and get into the game quickly.

See if there’s one here that makes sense all by itself, or look on them as building blocks you can combine, mix and match to create a unique experience your visitors will love.

So read this over and put the date of your next teleconference on your calendar… make it real… and then take the actions to build towards making it a reality.

Killer Content Idea #1 – Interview an "Expert"

Probably the easiest thing you can do is interview an expert. You’re the host… they’re the content. Give them a copy of the recording. Give them exposure and credibility as the expert.

You make the bank by bringing them to the masses. Just put them on the phone, ask them questions, and voila, instant content.