Archive for the ‘Articles’ Category
Jim’s 2009 Predictions Call
A couple of weeks ago I did an interview with my good friend Stu McLaren for 30 minutes on my predictions for 2009 (this is DIFFERENT than the video I posted on my blog).
People paid $97 to access this information (along with other speakers), but you can access it in TNR right now!
On this audio, I reveal my thoughts on what 2009 holds:
- What stands out from 2008 for me
- "lemming" mentality – people jumping off cliffs
- social manipulation
- social media put in perspective
- Overlooked methods for marketing more effectively
- The future of Video online in 2009
- What your customers are looking for BIG TIME right now
- How my business is stuctured for long-term success by focusing on relationships
- YOUR hidden opportunities & mindset for 2009
Right Click Here "Save Target As" to Download MP3
Play MP3 Online with Flash Player:
Even MORE Predictions! => Click Here for my "2009 HOT Trends and Predictions" Video
I Think You’ll Enjoy this…
Even though it’s on my "free" blog, I think you might enjoy this article:
Google Ads Go Way Beyond Pay-Per-Click
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Google Ads Go Way Beyond Pay-Per-Click
– by Jim Edwards
© Jim Edwards – All Rights reserved
http://www.thenetreporter.com
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Internet search giant, Google, wants to claim the top spot as the world’s #1 online (and offline) media company.
Make no mistake about it!
Google intends to reach their goal by acting as gate keeper for everyone who wants to sell anything to anyone anywhere!
Commerce makes the Internet go around, and selling online ads made Google’s founders overnight billionaires.
Now the media powerhouse looks to strengthen their grip by adding to their already significant offerings.
3 Handy Little Free PC Software Programs
I don’t know why they do it (okay, sometimes I have an idea). I don’t always know why people give away software on the Web, but who am I to question their generosity.
Sometimes they give software away because, though useful, they don’t know how to market it effectively.
Other times they give software away because they made it for fun and just want to share. In many cases programmers give away software as a way to build interest for more complicated commercial software they sell to users later. Regardless of why they give their software away,
I learned a long time ago not to look a gift horse in the mouth. In my opinion, the following PC apps fall into the category of highly useful and well worth the price (free).
Home Broadband Use Now Over 75% – What does that mean to us as online business owners?
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Home Broadband Use Now Over 75%
– by Jim Edwards
© Jim Edwards – All Rights reserved
http://www.thenetreporter.com
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According to a recent Nielsen-Netratings.com release, over 3/4 of all U.S. home Internet users connected at broadband speeds during November, 2006.
That figure increased 13%, up from 65%, just one year ago.
This increasingly widespread adoption of broadband access means that American’s with internet access spend more time online than ever before, especially compared to dial-up users.
So, what do people do with all this extra connection horsepower?
Though the following represent a seemingly diverse range of activities, they all contain a common thread: they allow people to…
Web’s Most Overlooked Source of Traffic?
Web’s Most Overlooked Source of Traffic?
– By Jim Edwards
Back in the good old days (1998), a company called GoTo.com offered something I swore would never take off: Pay Per Click (PPC) search engine listings.
I’ve since been proven wrong (PPC advertising made Google’s founders overnight billionaires) and GoTo.com sold first to Overture and then to Yahoo! for something around 1.63 billion dollars.
Overture had the PPC world by the tail, but when Google started offering its AdWords service with almost instant activation of ads, Overture fell of the radar for many online advertisers because of their 3 day editorial review period.
Will Your Product Get Ripped Off On ClickBank? (and what to do about it)
I got an email from a TNR subscriber expressing a problem / fear that I think plenty of people have (but have trouble putting into words).
His concern is that he got in the crosshairs of a "clone artist" who ripped off his ebook… and now he’s not sure what to do next?
Should he go into head-to-head competition with this idiot on ClickBank, or keep going the way he’s going and ignore the person’s efforts to knock him off?
In this video I discuss different thoughts on how and why you would avoid making it easy for competitors to find you or copy you… and also how to ultimately make yourself bullet-proof so it’s easier to JOIN YOU than to try competing with you.
This video will explain what I mean:
Click Here to Watch The "Stay Off Cloners’ Radar Screens" Predictions Video (13:55′)
Links to More Information:
Link to ClickBank MarketPlace:
http://www.clickbank.com/marketplace.htm
Last Friday Night Smackdown on "Attack of the Clones":
http://www.igottatellyou.com/blog/attack-of-the-clones/
Google Audio Ads Debut (Hold on to your wallet!)
Google makes no secret of the fact that they intend to become the largest online advertising media company in the world.
They may not come right out and say it in those words, but their actions speak loud enough. Here’s what I mean.
Google AdWords roams the Internet advertising jungle as the biggest 800 lb. gorilla by far.
Google Labs keeps cranking out new inventions to grab up online real estate and mindshare before most of us online mortals ever recognize a developing trend.
And, when they need a running start, Google simply buys up existing companies, much the way they did with the recent acquisition of video giant, YouTube.com, which cemented their spot as the premier online video content warehouse.
Google’s "buy and build" strategy has now moved into the area of radio advertising.
"Google Audio Ads" will make it possible for users to target specific stations, markets, and types of listeners through the Google account interface.
In January 2006, Google purchased dMarc Broadcasting, Inc. for 102 million dollars.
dMarc’s existing technology makes it possible to automatically push advertising to specific radio stations, generate reports on which ads ran, and reduce the administrative headaches of running ads on multiple stations.
In a statement release in January, Google said, "…Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers."
Translation: Google plans to take their vast network of advertisers and find new ways for them to spend more money with Google.
In my opinion, radio just represents the first step.
On the surface this might seem like a golden opportunity for small and medium sized businesses to harness the power of radio advertising.
But after some basic thought, I see a few real problems that need addressing before you part with your hard-earned advertising dollars.
First, unless I’ve missed something, Google will track when and where your audio ads run, but they cannot provide a mechanism for measuring your advertising results.
You must devise a way to measure the effectiveness of your advertising, which normally means tracking by call-in numbers, phone extensions, or pairing specific web addresses with individual ads.
Second, you’ll need an audio ad!
I imagine if Google’s new service takes off in 2007 a whole cottage industry of services, resources and software – such as those at www.AudioAdMaker.com – will spring up across the Web.
Third, you’ll need an audio ad that actually works for generating leads, calls, website clicks, and purchasers.
From personal experience I can tell you that the biggest mistake any radio advertiser makes involves trying to make the actual sale on the air.
Your best bet with radio advertising entails generating a lead, not trying to generate a sale.
Driving people to a website or a 1-800 phone number with a specific call to action works best in this type of direct response advertising.
Overall, I’m very excited by the prospects and potential of Google’s new service.
However, I think every advertiser, regardless of size, needs to exercise caution and build and test carefully before plunging ahead with a large chunk of their advertising budget.
Now, the rest of the story…
In the article above, I left out the best part of what I think will happen with this service and how YOU, my TNR subscribers can best exploit this new Google Auido Ads opportunity… which appears to be coming online first quarter of 2007.
I believe, as an online business owner, the number one way you can use the service is by making radio offers for a free CD or DVD where the respondents go to a website, fill in a form, and pay shipping and handling to get the CD/ DVD (which magically covers the cost of duplication, fulfillment, and shipping).
This video will explain what I mean:
Click Here to Watch The "Google Audio Ads" Predictions Video (25:28)
Links to More Information:
Link to FAQ Page on Google’s Site:
http://adwords.google.com/support/bin/topic.py?topic=9324
Link to Application for Enrollment:
http://services.google.com/ads_inquiry/audioadsbeta
“Watch your own back” – Anticipate problems before they happen and prepare for them.
Trying to anticipate problems before they happen may sound pessimistic but sometimes skepticism pays off… especially when your online income is on the line.
Like any other business, specific problems can crop up, it’s part of the game.
One of the smartest things you can do is stop and think what wolves can start prowling around your project or business at various stages of the process.
Side Note: Don’t go to the other extreme and get to the point of "paralysis from analysis".
Periodically ask yourself this question to head off problems before they arise:
"What could go wrong with my business and what steps could I take right now to completely prevent it or drastically minimize the impact if it happens?"
Here are several suggestions that certainly fall into the "ounce of prevention beats a pound of cure" category:
How to Crush It With Articles: The Insider’s Secret to Pumping Out Good, Original, and Valuable Articles In Just A Few Minutes A Day
You can use these techniques to create your own unique content to build your credibility, get content you can use to leverage other people’s traffic with “guest blogging”, and even get more readers (traffic) to your own blogs and websites !
Heck, I even show you the #1 type of article people LOVE… and that ANYONE can write effectively and quickly!
In fact, here’s just a sample of what we cover on this breakthrough, 2-Part Webinar Series:
Don’t miss this breakthrough 2-Part Webinar Series where I’ll give you access to my never-before-released “Original Article Outline Wizard” that will help you spit out the first draft of your articles in just a few minutes.
Click Here To Watch